About Us

Naturally Rugged was established in 1987 and built a reputation as a company recognized nationwide for its exceptional line of clothing, customer service and consumer satisfaction.

Brother and sister team, Jeff Broughton and Tammy Quantrell, liked the product so much that when the opportunity became available they purchased the company in 2013 and will keep the tradition alive. They are owners of an existing family business, Kennedy's Flags and Specialty Sewing.  Proud suppliers of wind products of exceptional quality, they will be bringing their expertise and family values to the Naturally Rugged products to ensure that they continue to produce comfortable and durable garment dyed, cotton clothing for casual, travel and adventure wear.

It is their mission to meet the needs of their customers, keep the pricing competitive and deliver quality that is second to none.

All of our products are produced in our factory in Erin, Ontario to ensure we achieve the greatest quality.  We use two types of 100% cotton fabrics and carefully dye each garment with our unique dying process.  Once you browse our catalogue, you will be delighted to find that our lines are a favourite wardrobe must-have for both men and women.

Rugged Wear is made from an 8oz cotton with a brushed fleece lining and each item is pre-shrunk to be durable and soft, yet sturdy.  The carefully applied dye gives us our unique weathered look and broken in appearance that only gets better with time.

Breezy Wear is made with a lightweight 4.5oz crinkle cotton that will keep you cool and comfortable in warm and even humid temperatures.  Worn for gardening and casual wear the pieces are stylish enough to travel or cruise in!

Both lines offer different styles and colours sure to please everyone.  By using the highest quality cotton, pre-shrinking and applying a unique dying process we can ensure that every garment has the broken-in softness and timeless appeal that made us famous.

While shopping with us, we want you to be completely happy with the experience. If you have questions about us, our products, or even shipping, get in touch! We hope you continue to shop with us for many years to come. 

Return Policy:We are 100% confident in our products and stand by each garment sold.  If you find a product to be defective in materials or workmanship, simply return it with dated proof of purchase and we will gladly grant an exchange, repair or credit.  No Refunds.  Our policy, however, does not cover damage from customer alterations, unreasonable care, the natural degeneration of fabrics or other damages not arising from defects in materials or workmanship.  Shipping charges are not refundable.  To return an item, simply enclose a note with the item(s) you are returning letting us know who you are and how to contact you.  Be sure to send your package within 30 days of purchase date via prepaid delivery to:

Naturally Rugged

Box 310

ERIN, ON

N0B 1T0