Welcome to Naturally Rugged

Cotton casuals designed to outlast any adventure!


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About Us

About Naturally Rugged


Naturally Rugged was established in 1987 and built a reputation as a company recognized nationwide for its exceptional line of clothing, customer service and consumer satisfaction.

Brother and sister team, Jeff Broughton and Tammy Quantrell, liked the product so much that when the opportunity became available they purchased the company in 2013 and will keep the tradition alive. They are owners of an existing family business, Kennedy's Flags and Specialty Sewing.  Proud suppliers of wind products of exceptional quality, they will be bringing their expertise and family values to the Naturally Rugged products to ensure that they continue to produce comfortable and durable garment dyed, cotton clothing for casual, travel and adventure wear.

It is their mission to meet the needs of their customers, keep the pricing competitive and deliver quality that is second to none.

About Our Product


All of our products are produced in our factory in Erin, Ontario to ensure we achieve the greatest quality.  We use two types of 100% cotton fabrics and carefully dye each garment with our unique dying process.  Once you browse our catalogue, you will be delighted to find that our lines are a favourite wardrobe must-have for both men and women.

Rugged Wear is made from an 8oz cotton with a brushed fleece lining and each item is pre-shrunk to be durable and soft, yet sturdy.  The carefully applied dye gives us our unique weathered look and broken in appearance that only gets better with time.

Breezy Wear is made with a lightweight 4.5oz crinkle cotton that will keep you cool and comfortable in warm and even humid temperatures.  Worn for gardening and casual wear the pieces are stylish enough to travel or cruise in!

Both lines offer different styles and colours sure to please everyone.  By using the highest quality cotton, pre-shrinking and applying a unique dying process we can ensure that every garment has the broken-in softness and timeless appeal that made us famous.

100% Satisfaction Guaranteed


While shopping with us, we want you to be completely happy with the experience. If you have questions about us, our products, or even shipping, get in touch! We hope you continue to shop with us for many years to come. 

Return Policy:We are 100% confident in our products and stand by each garment sold.  If you find a product to be defective in materials or workmanship, simply return it with dated proof of purchase and we will gladly grant an exchange, repair or credit.  No Refunds.  Our policy, however, does not cover damage from customer alterations, unreasonable care, the natural degeneration of fabrics or other damages not arising from defects in materials or workmanship.  Shipping charges are not refundable.  To return an item, simply enclose a note with the item(s) you are returning letting us know who you are and how to contact you.  Be sure to send your package within 30 days of purchase date via prepaid delivery to:

Naturally Rugged

Box 310


N0B 1T0  

Contact Us

Our retail store is open 6 days a week for your shopping needs.  Visit us at:

Village Green - Naturally Rugged

120 Main Street, Erin, Ontario, Canada

(519) 833-9305

Retail Store Hours

We will be closed on 

New Year's Day

Family Day

Good Friday

Victoria Day

Canada Day

Civic Holiday

Labour Day

Thanksgiving Monday

Christmas Week (to New Year's Day)

Clothing Care * EVENTS * FAQ


General Clothing Care

Shrinkage:  All Naturally Rugged cotton garments have been pre-washed and pre-shrunk to ensure absolutely no shrinkage.

Easy care:  The advantage of wearing Naturally Rugged 100% pre-shrunk clothing is easy care.  Wash in any temperature water, warm to cold, throw it in the dryer for as long as you want....you can't shrink it!  As with all garment dyed clothing, there will be a gentle fade of colours over time.  Because our fabics are a cotton and not a poly/cotton blend our gentle fleece lining will not ball up or "pill", in fact our clothes actually become more comfortable with each passing wash and wear cycle.

Normal Care:  Wash in warm or cool water and machine dry.

Heavy Dirt or Stains:  Garment dyed clothing requires special care when treating for stains.  You can apply a commercial pre-wash product, allow the product to work into the fabric for a few minutes, then wash and dry as normal.  DO NOT SCRUB THE PRE-WASH PRODUCT ON THE GARMENT it will remove the dye.  

Oil Stains: Dab oil spots in dish washing liquid and then wash and dry as normal.

Coming Events


Naturally Rugged  is confirmed at the following shows for 2019: 

Spring Shows 


Buckhorn Spring Crafts Show 

May 19-20 - Buckhorn, On 

Buckhorn Community Centre

1782 Lakehurst Rd, Buckhorn, ON K0L 1J0 

Spring Boat, Cottage and Outdoor Show 

June 7-9 - Orillia, On 

Port of Orillia 

50 Centennial Dr, Orillia, ON L3V 4M8

Summer Shows  

Home County Music & Art Festival 

July 19-21 - London,  On

Victoria Park 

580 Clarence St, London, ON N6A 3N1 

Kempenfest- Huronia Festival of Arts & Crafts 

August 3-5 - Barrie, On

Kempenfelt Bay 

Orillia Waterfront Festival 

August 9-11 - Orillia, On

Port of Orillia

50 Centennial Dr, Orillia, ON L3V 4M8 


Why does my Credit Card statement say Kennedy House?

Our parent company is Kennedy House, a group of sewing companies, including Naturally Rugged, Kennedy Specialty Sewing and Kennedy's Flags.  

How much will my Shipping Charges be?

Orders are shipped via Canada Post and we charge a flat rate of $17.50 for up to 4 items.  If you order more items, our shipping department will call you with shipping prices.

How long will it take for my order to get to me?

We try  to keep in stock most items and ship within one week (this can take up to 2 weeks during show season),  Canada Post could take up to 5 business days to reach you within Ontario.  Special order items take 4 weeks plus shipping time.  Out of stock items will be shipped ASAP, and you will receive notification if your items is out of stock.

I need to return an item.

Please see our return policy above for return instructions.